The Art of Interpreting Data: Three Steps to Turn Numbers into Insights

Have you ever faced an overwhelming amount of data without knowing how to turn those numbers into insights that can truly influence decisions—or even help your company make money? In The Art of Interpreting Data, author Cha Hyeon-na—who previously worked at Starbucks and has extensive experience in marketing and data analysis—uses real-world examples to present […]

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How can interviews go deeper? Three key insights from Listening to People

In many fields—whether academic research or industry practice—we rely on interviews to collect people’s experiences and perspectives on products or issues from research participants or users. So, how do you conduct a good interview? This is a question every interviewer has likely asked themselves. In Listening to People, Annette Lareau shares decades of her interviewing

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